The market spoke and we listened.
Already a terrific value for McCormick Ranch, our wonderful condo listing in Starfire (The Villages Five) has just been reduced by nearly 15%!
To further stand out from the inferior competition (mostly half-hearted apartment conversions), this impeccably maintained condo in the newest phase of The Villages in McCormick Ranch has just been reduced by $20,000! The value is self-evident to all who enter, but our pragmatic seller understands that you can't merely sport a good price in this market, but an unbelievable one.
In addition to the massive price reduction from $139,000 to $119,000, this irreplaceable unit boasts brand new interior beige paint. You couldn't find us at the previous price point, and those who did loved everything about the unit except the blue walls.
BEFORE AFTER
Objections duly noted and corrected. No more blue walls, and now priced below the low quality conversions that made us difficult to find!
Better get on your horse now, though. It will not take more than a handful showings to sell this wonderful home. It is just that nice.
Please visit our McCormick Ranch Real Estate blog to read more about this terrific property.
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I love this Paul, and your description ( especially the photos) certainly makes the price a real stand out. A first timer or investor should be jumping on this. It sounds like it would pencil out as a great investment.
Great work Paul! Wow, the first photo would appeal to a very slim number of people viewing it online. The transformation would appeal to the majority of buyers looking online. Great work. Paint is absolutely the least expensive improvement anyone can make.
William, it is great point of entry pricing for this community. It actually does pencil as an investment. It is ideally suited to the investor, first time buyer, seasonal buyer or move down buyer.
Marlene, you nailed it. The blue was actually very calming and gave a nice feeling upon entry, but we most likely were losing showings to those online viewers who just wouldn't look any further than the blue walls. The vibe doesn't always translate in photos. Of course, there is also the problem of prospective buyers trying to match their furnishings to such a bold color. Definitely not a problem with the new paint scheme. We went with an old standby that my partner and I love. The home really pops now.
Hi Paul...I'll take two.
Seriously, the photos really are tempting. I visited your blog and saw all of them. This looks like a great place for someone looking to buy in your area. I'm amazed at the price.
Kate
Paul, I have seen some interior paint with the blue and green walls and unless you are into the tropical motif it is a bit out of the ordinary. Making the changes and the price reduction should help out with this one. Good luck.
Hi Kate, why stop at two? ;)
Gary, I agree. We really should have pushed to have it painted prior to going on the market, but it was just so cute with the owner's decor that we expected someone to fall in love or at least look past the easy remedy. One thing we've learned about this market is that buyers want something priced like it needs work, but don't want to have to do any work. I think we succeeded handily towards that usurious demand. This WILL sell in an AZ minute (like a NY minute only without the crummy winter weather ;).
Paul I hope the price reduction is the kicker to get this place sold for you!
It's gotta go at this price, Bill. Not a thing like it currently available.
Paul...wow what a difference a little bit of color makes! Good job paying attention to the one objection and doing something about it!
Or more specifically, what a difference a little less color makes, Tara ;) A week after making the change and we have a second showing lined up for the weekend. It's all about adapting. When the market speaks, some folks listen, some folks don't. We are fortunate to have a client that listens attentively.