In last week's adventures of Growth Leader Boy, discussion in the comment stream about the new product from Market Leader steered into the realm of traffic source. There was some question as to whether the traffic to the agent's site was the result of organic searches versus paid advertisement. I am pleased to announce that the answer is "yes."
Before I go any further, I would like to state the following caveats. For starters, unless you are an agent interested in reading up on the potential for growing your business through lead-generation, or are a Scottsdale homeowner eager to be mystified by my seemingly endless resources for finding you buyers (yes, you can touch me), you might want to skip this one. This is a test of the emergency buyer locating system. In case of bad market, break glass and collect viable leads. We will resume posting of our regularly scheduled consumer-based Real Estate info after this brief message.
For the inevitable questions to follow, no, I have not converted a lead to a sale yet. For that matter, I have yet to make face to face contact with a prospect as a result of my efforts. I do have an ever increasing volume of registered prospects, with many receiving listing alerts for properties that fit their parameters, so I feel pretty darn good about the likely eventuality of reporting success. I would hazard that the majority of the site visitors have listed their purchasing window as 3-6 months away, so this is proving, at least in my case, to be more of a long-term strategy than immediate. That's okay, I'll need business in the future, too. I envision a snowball rolling in from the wintry reaches of the Midwest, Canada and East Coast as we Arizonans welcome our frozen friends to our sun-drenched March pool parties.
Focusing on where the leads are coming from, the following stats were cut and pasted directly from the "Vision" portal of the site which offers the user several administrative tools. The links at top show some of the other functions. In this case, I was simply interested in tracking stats and determining from where my hits were coming. You'll notice the notation that this report only tabulates the organic traffic patterns. The colonel's secret recipe for paid advertisement stays in the bucket.
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Growth Leader continues to funnel me prospects on a nearly daily basis. Stay tuned to find out when I will actually produce a sale and how many generated prospects it takes me to get there. Until that day comes, I will continue to break down the site, feature by feature, while juggling flaming swords on roller skates. You do not want to miss it! For more information on Growth Leader, be sure to click the icon so generously provided at the immediate southwest portion of your monitor. We know you have a choice in lead-generation review providers. We here at Slaybaugh, Inc. thank you for flying the friendly virtual skies with us.
